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Senior Commercial Marketing Manager

Company: Steris Corporation
Location: Mentor
Posted on: June 6, 2021

Job Description:

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

May consider candidates working remotely. Monthly travel to Mentor, Ohio would be required.

The Senior Commercial Marketing Manager is responsible for establishing and owning the commercial marketing positioning and plan for the commercial arm of the North America (NA) Healthcare business. This role is key to establishing commercial alignment and positioning among various Customer & account types and field-based organizations in STERIS Healthcare, considering the expansive commercial products, services, and representatives. The Customer and Customer environment is the primary vantage point for this role, while considering business unit/product/service strategy and the goal of alignment into a cohesive commercial position. The goal of the Senior Commercial Marketing Manager is to ensure a unified and clear STERIS perception in the marketplace, ultimately influencing Customer satisfaction and commercial effectiveness.


Commercial Marketing Strategy (75%)

  • Architects a cross product line, cross business, integrated commercial marketing strategy and positioning for the STERIS North America (NA) Healthcare business, including key commercial differentiators, messaging, and overall commercial marketing approach (from strategy to tactics) to improve Customer satisfaction, operational efficiencies, and drive profitable impact
  • Ensures clear alignment, understanding, deployment and implementation of the high-level positioning and key messaging among the commercial teams in the NA Healthcare business. Measures success through KPI's and VOC building while continuously improving strategy year over year.
  • Embeds the vantage point of the Customer and ensures this perspective is primary when STERIS presents our NA Healthcare business commercially at the highest, most macro level down to each individual Customer interaction and situation
  • Proactivley maintains strong relationships with product and business unit marketing to understand strategic initiatives and ensure product/service commercial goals are aligned and smoothly integrated in the commercial marketing strategy
  • Proactivley develops, maintains an expert understanding of:

o NA Healthcare industry, businesses, commercial roles & responsibilities, organizational structure and people, products & services, call points across the STERIS Business Units

o Customer types, roles & responsibilities, influences, motivators, vantage points

o Customer account types including hospital networks, GPO/IDNs, ASCs, etc.

  • Proactively senses, and identifies areas of value proposition friction in the Customer experience commercially and works with commercial leadership to develop and implement solutions to directly impact these opportunities building a unified brand and value proposition tailored to the Customer
  • Works with leaders responsible for key commercial segments to define strategic messaging & positioning for their area of responsibility, and ensures awareness, collaboration, and implementation across the commercial organization
  • Develops and owns a voice of Customer (VOC) program to ensure regular feedback from numerous Customer segments to prioritize and evolve the commercial positioning
  • Keeps a pulse on Customer and industry influencers, perspectives, trends, standards, regulations and matches STERIS offerings to bet support the Customer
  • Maintains a strong understanding of key competitor commercial positioning and marketing

Additional Duties

Plan Implementation (25%)

  • Creates necessary deliverables to enable the commercial team to position the STERIS Healthcare offering appropriately based on the audience, deliverable, and situation
  • In partnership with the Sales and Shared Services teams in storytelling, ensuring clear competitive advantage and differentiators, to ensure this message is clear in all Customer-facing interactions and deliverables
  • In partnership with respective business unit marketing and Shared Services teams to implement and ensure commercial positioning and messaging is updated and on-point in respective Customer-facing deliverables, collateral, and digital channels.
  • In partnership with Sales Enablement and Sales Training to ensure the Healthcare commercial positioning and included in appropriate training deliverables and programs.
  • Leads the project management of appropriate projects identified as opportunities to improve efficiencies or commercial effectiveness.

Continuous Improvement

  • Leads the continuous improvement initiatives within the function including leadership standard work, key performance indicators and root cause counter measures, visual management, and standard work.
  • Assumes responsibility as Team Leader in Kaizen events and respective action plans.
  • Leverages process understanding and value based prioritization to initiate continuous improvement opportunities that maximize department efficiency and effectiveness for supported businesses.

Job Requirements

  • Bachelor degree required; Master's or MBA preferred
  • 10+ years of progressive sales, marketing, and/or public relations experience of should include:

o Minimum of 5 years in a commercial selling role or working closely with a commercial/sales organization

o Minimum of 5 years in a marketing or communcations role, or experience working closely with a marketing organization

  • Thorough understanding and experience in the Healthcare industry, Customer types, roles, accounts, etc.
  • Sterile Processing of Instruments and Operating Room industry and Customer experience a plus
  • Demonstrated experience and success defining and developing commercial positioning required
  • Demonstrated experience and understanding of marketing and commercial organizations and structure
  • Domestic travel required 10-20% of time

What can STERIS offer you?

This is a great opportunity to join a well-established, global company that will invest in your career growth over the long term. STERIS wouldn't be where it is today without our incredible, talented people. That's why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal.

We Offer a Comprehensive Benefits Package, Including:

  • Competitive pay
  • Hands-on training and development
  • Medical, vision, dental and life insurance
  • 401(k) with a company match
  • Paid vacation time and paid holidays
  • Tuition assistance
  • Opportunities for advancement
  • Onsite gym and cafeteria at our Mentor Campus


STERIS is a $3B, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location's HR Office during normal business hours.

Keywords: Steris Corporation, Mentor , Senior Commercial Marketing Manager, Other , Mentor, Ohio

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