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Business Development Manager - Architectural Films

Company: Avery Dennison
Location: Mentor
Posted on: October 15, 2020

Job Description:

Company Description

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at

Job Description

Avery Dennison is seeking a Business Development Manager to join the Graphics Solutions organization. In this role, you will engage end-users, architect and design firms, for the purpose of identifying, evaluating, and executing Graphics’ new business opportunities for our Vela films by crafting key strategic relationships in the Architecture and Design segment. You will play a lead role in the development of strategic and tactical business plans to accelerate the growth of dynamic window films for Avery Dennison’s Graphics business. A successful hire for this position will demonstrate success in finding opportunities and building our pipeline for graphic materials used primarily in the Architectural segment. We are a company that thrives on empowering our employees, promoting diverse and inclusive thoughts, and a sustainability-focused attitude.

Key responsibilities:

Map the different sub-segments of privacy, advertising and signage sectors and identify who are the potential large end customers for Vela and other architectural window films

Approach, spec-in Vela products, and initiate large scale project with the relevant target audience (emphasis on privacy)

Formulate the business models and success stories that could be then duplicated by the graphics sales team

Craft joint ventures with potential business partners that can generate and materialize Vela projects

Participate in the formulation of the marketing and promotion plan of Vela

Participate in Trade shows, seminars and present Vela to potential customers and partners

Identify strategic partnerships, build relationships and quickly work towards addressing unmet customer needs by identifying products and processes needed to meet those needs

Run and execute on projects relating to Vela deployment

Provide competitive analysis to identify new growth opportunities and execute plans to capitalize on these opportunities

Develop strong internal relationships with Graphics regional sales and marketing teams

Work with product management and extended internal team to ensure appropriate product portfolio and positioning

Act as voice of customer for all external sales nurturing the resource needs of the external market

Support market/product development initiatives including customer trials, promotional activities, trade shows

Report on industry trends, develop a process to communicate segment/fleet insights to commercial team which can be used to make valuable contributions at strategic converters

Partner with Sales to transition business development account activities during commercialization

Understand and communicate the decision-making process from private, public and leasing companies about the materials selection process

Map current business to understand price positioning strategy at each different segment


Bachelor’s Degree required, MBA preferred

5+ years business development, sales, product management, marketing or other directly related experience

Consistent record of developing sales and sales pipeline for new technology in the industry

A rounded understanding of the Graphics and window film industry, including contending products and materials

General knowledge of how decisions are made with key end users

Demonstrated successful related experience in a position that involves negotiating sophisticated transactions with upper-level management positions or similar experience

Skilled in conducting required territory analysis and planning

Validated negotiation skills/experience

Strong financial skills an eye for business

Skilled in preparing professional written proposals

Strong presentation skills

Strong ability to work as part of a team.

60-70% Travel required



Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

Keywords: Avery Dennison, Mentor , Business Development Manager - Architectural Films, Other , Mentor, Ohio

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