Marketing Manager
Company: Cardinal Credit Union Inc
Location: Mentor
Posted on: May 20, 2023
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Job Description:
Description: Are you searching for an opportunity to make a real
impact, experience professional growth, and become a respected
member of one of the 200 Healthiest Credit Unions in the nation?
Role: Our Marketing Manager is responsible for the development,
implementation, and maintenance of the credit union's strategic
marketing and public relations plans. Research marketing needs and
examine marketing trends for the credit union to ensure the credit
union is positioned competitively. Provide oversight, direction,
evaluation, and management to subordinates and/or vendors involved
in the marketing and public relations campaigns. To increase the
acquisition of memberships and member awareness concerning Credit
Union products and services. Coordinate production of media,
advertising, and sales literature. Coordinate participation in
community events and production of newsletters. Management of
promotions and employee sales programs. Manage the day-to-day
marketing functions of the credit union. Monitor all marketing
programs, advertising campaigns, promotions, delivery systems, and
community service activities for compliance with credit union
policies as well as external rules and regulations.Essential
Functions & Responsibilities: 15% Marketing Manager develops and
monitors annual marketing budget and strategic marketing plan to
strengthen brand equity, deepen relationships, meet goals, and
drive member loyalty. Assist/develop the strategic marketing plan
and present to the COO or CEO. Recommend new services and changes
in existing services to meet the financial needs of members.15%
Creating marketing and public relations concepts, leading the
creative design process. Place orders and monitor quality of
printed materials and deliveries. Design, develop, and implement
marketing and public relations programs for the credit union. Track
and evaluate results of programs. Update or change as appropriate
to ensure effectiveness. Oversee implementation of and reporting on
approved marketing plans and budgets.15% Measure and report on
campaign and promotion results for member growth, profitability and
satisfaction. Evaluates the effectiveness of all marketing
strategies and channels through return on marketing investments and
market research assessments.15% Create and/or review letters,
direct mail, press releases, collateral materials, forms, etc.
Manage outside advertising or marketing vendor design, content, or
delivery of marketing materials, marketing promotions, or media
campaigns. Evaluate vendors to partner with the credit union.15%
Maintain and file records of all printed materials and master
copies. Ensure that all documentation is up-to-date and files are
complete. Maintain an adequate supply of marketing materials and
marketing collateral. Determine when to reorder. Take photos during
credit union events. Maintain photo and slide show for the credit
union.5% Utilize the marketing system or other system tool to track
and assess marketing programs. Ensuring Marketing Calendar is
updated consistently.5% Develop and implement member surveys
regarding credit union products and services,potential products and
services, quality of service, and other feedback to help the credit
union meet member needs.5% Ensure that all marketing and public
relations materials comply with State and Federal rules and
regulations for the credit union. Keep abreast in changing rules
and regulations. 5% Develop, apply, and evaluate policies and
procedures for the department.5% Performs other job-related duties
as assigned.Performance Measurements:
Keywords: Cardinal Credit Union Inc, Mentor , Marketing Manager, Executive , Mentor, Ohio
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