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Marketing Manager

Company: Cardinal Credit Union Inc
Location: Mentor
Posted on: May 20, 2023

Job Description:

Description: Are you searching for an opportunity to make a real impact, experience professional growth, and become a respected member of one of the 200 Healthiest Credit Unions in the nation? Role: Our Marketing Manager is responsible for the development, implementation, and maintenance of the credit union's strategic marketing and public relations plans. Research marketing needs and examine marketing trends for the credit union to ensure the credit union is positioned competitively. Provide oversight, direction, evaluation, and management to subordinates and/or vendors involved in the marketing and public relations campaigns. To increase the acquisition of memberships and member awareness concerning Credit Union products and services. Coordinate production of media, advertising, and sales literature. Coordinate participation in community events and production of newsletters. Management of promotions and employee sales programs. Manage the day-to-day marketing functions of the credit union. Monitor all marketing programs, advertising campaigns, promotions, delivery systems, and community service activities for compliance with credit union policies as well as external rules and regulations.Essential Functions & Responsibilities: 15% Marketing Manager develops and monitors annual marketing budget and strategic marketing plan to strengthen brand equity, deepen relationships, meet goals, and drive member loyalty. Assist/develop the strategic marketing plan and present to the COO or CEO. Recommend new services and changes in existing services to meet the financial needs of members.15% Creating marketing and public relations concepts, leading the creative design process. Place orders and monitor quality of printed materials and deliveries. Design, develop, and implement marketing and public relations programs for the credit union. Track and evaluate results of programs. Update or change as appropriate to ensure effectiveness. Oversee implementation of and reporting on approved marketing plans and budgets.15% Measure and report on campaign and promotion results for member growth, profitability and satisfaction. Evaluates the effectiveness of all marketing strategies and channels through return on marketing investments and market research assessments.15% Create and/or review letters, direct mail, press releases, collateral materials, forms, etc. Manage outside advertising or marketing vendor design, content, or delivery of marketing materials, marketing promotions, or media campaigns. Evaluate vendors to partner with the credit union.15% Maintain and file records of all printed materials and master copies. Ensure that all documentation is up-to-date and files are complete. Maintain an adequate supply of marketing materials and marketing collateral. Determine when to reorder. Take photos during credit union events. Maintain photo and slide show for the credit union.5% Utilize the marketing system or other system tool to track and assess marketing programs. Ensuring Marketing Calendar is updated consistently.5% Develop and implement member surveys regarding credit union products and services,potential products and services, quality of service, and other feedback to help the credit union meet member needs.5% Ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the credit union. Keep abreast in changing rules and regulations. 5% Develop, apply, and evaluate policies and procedures for the department.5% Performs other job-related duties as assigned.Performance Measurements:

  • Meet or exceed the credit union's planned market share, assets, loans, and other product/service objectives as stated in the business plan.
  • Assist department manager in providing direction and recommendations to management, based on current research data, regarding market strategies and directions the credit union should take.
  • Accomplish all assigned projects in accordance with applicable credit union policy and procedures as well as any state and federal rules and regulations, keeping management informed of any problematic areas.
  • Ensure all communications (such as brochures, website, signs, billboards) are accurate, timely and within budget guidelines.
  • Deliver planned results within budget.
  • Provide informed, professional, accurate service and support to all members and associates.
  • Prepare specifications and send requests for proposals (RFP's) as assigned, performing cost and benefit analysis on RFP's when they are received.
  • Ensure assigned reports are accurately prepared and delivered in a timely manner.
  • Maintain a cohesive, highly trained, motivated staff sufficient to meet daily department demands and to promote member satisfaction, retention and expansion.
  • Maintain accurate reporting, appropriate tracking and measurement of department activity and results. Requirements:Knowledge, Skills and Abilities:Experience Two years to five years of similar or related experience.Education: (1) A four year college degree or (2) Completion of a specialized course of study at a business or trade school or (3) Completion of a specialized and extensive in-house training or apprenticeship program. Interpersonal Skills A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and/or is usually of a personal or sensitive nature. Work may involve motivating or influencing others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary. Benefits Package: - Medical, prescription, dental, vision - Life and long term disability Insurance, employer paid - Generous 401(k) plan - Paid time off and holidays - Loan discounts - Tuition reimbursement to help foster career development. - Considerable and substantive internal training on a myriad of banking subjects, member service, professionalism, and best industry practices. Cardinal Credit Union is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment.We are a non-smoking work environment.PM22PI214862794

Keywords: Cardinal Credit Union Inc, Mentor , Marketing Manager, Executive , Mentor, Ohio

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