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Online Marketing Manager

Company: STERIS
Location: Mentor
Posted on: January 12, 2021

Job Description:

STERIS is a leading provider of infection prevention and procedural products and services, focused primarily on the critical markets of healthcare, pharmaceutical and research and medical devices. Our mission is to help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. We have 12,000 employees worldwide, with over 3,000 in Customer-facing sales and service roles. Founded as Innovative Medical Technologies in Ohio in 1985, the company was renamed STERIS in 1987. Many of the businesses that have been acquired and integrated into STERIS have much longer operating histories, notably the American Sterilizer Company founded in 1894. The STERIS Vision is inspired by our Customers' efforts to create a healthier and safer world, and guided by our legacy of leadership and innovation; we strive to be a Great Company. To STERIS, this means we will make a difference by providing world-class product and service solutions for our Customers, safe and rewarding work for our People, and superior returns for our Shareholders. Position Summary:As the Online Marketing Manager, you will be responsible for the regular engagement of Customers through online channels, with a focus on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM) email marketing and social media marketing. This role sets the strategy and plan for marketing initiatives online, ensuring targeted acquisition, engagement and conversion of Customers, and regular improvement of key performance metrics. You will work closely with website designers and developers, along with other online marketers and downstream marketing roles within the Healthcare organization to ensure effective development and implementation of initiatives and the delivery of an exceptional online Customer experience. What You Will Do:Online Marketing - 45% * Own the online marketing strategy, planning and execution of business objectives in support of the Healthcare business strategy* Manage site content, including category pages, product detail pages, marketing spots and long-form articles* Manage the strategy, execution, vendor relationships and budget for the search engine marketing program, including both organic search and paid search acquisition channels* Regularly report metrics and recommendations to business partners and product marketing teamsOnline Optimization and User Experience - 25% * Champion the online Customer experience - responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics* Manage the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data and best practices to scope elements of optimization tests, determines appropriate testing methodology, managing the design and development of variable creatives, obtaining stakeholder signoff and reporting on testing outcomes* Benchmark performance metrics and manage dashboards using multiple analytics platforms and inputs to monitor and report on User Behavior, Customer Experience and related key performance indicators such as goal conversionsEmail Marketing and Social Media Strategy and Execution - 20% * Responsible for end-to-end email campaign and social campaign program management (including strategy, creative, deployment and tracking)* Utilize segmentation and list management to ensure email messaging is delivered to the appropriate audience, maximizing relevancy and value* Establish best practices for email marketing and social marketing through effective A/B testing, metrics analysis, design and content testing, etc.* Track performance of email and social campaigns and make recommendations for future improvementsContinuous Improvement - 10% * Support the continuous improvement initiatives within the function, including standard work and the root-cause-countermeasure process in support of key performance indicators (KPIs)* Work within the department's Lean tracking tools and provides data as needed for monthly documentation of performance against agreed-upon KPIsParticipate in Kaizen events when appropriate and supports the action plans that result from those events What You Need to be Successful:* Bachelor's Degree in Marketing, Advertising, Communications (or related field) and 5+ years of related experience* 3+ years of experience in an online marketing role* 3+ years of SEO experience* Proficient understanding of Google Ads including campaign development, implementation and analysis, Google Analytics, Google Webmaster Tools, Display Advertising* Experience with Sitecore CMS a plus* 5+ years of experience in email marketing campaign strategy development, measurement and execution* Proficient in various email marketing systems* Experience in triggered lead nurturing, educational and event-based email campaigns* Experience in managing vendor relationships* Experience in copywriting, positioning, targeting, email list management, data segmentation, and CRM familiarity* Traditional marketing experience beneficial* Familiar with roles, responsibilities and call points within the hospital setting a plus#LI-KW1 * Bachelor's Degree in Marketing, Advertising, Communications (or related field) and 5+ years of related experience* 3+ years of experience in an online marketing role* 3+ years of SEO experience* Proficient understanding of Google Ads including campaign development, implementation and analysis, Google Analytics, Google Webmaster Tools, Display Advertising* Experience with Sitecore CMS a plus* 5+ years of experience in email marketing campaign strategy development, measurement and execution* Proficient in various email marketing systems* Experience in triggered lead nurturing, educational and event-based email campaigns* Experience in managing vendor relationships* Experience in copywriting, positioning, targeting, email list management, data segmentation, and CRM familiarity* Traditional marketing experience beneficial* Familiar with roles, responsibilities and call points within the hospital setting a plus

Keywords: STERIS, Mentor , Online Marketing Manager, Executive , Mentor, Ohio

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