Online Marketing Manager
Company: STERIS
Location: Mentor
Posted on: January 12, 2021
|
|
Job Description:
STERIS is a leading provider of infection prevention and
procedural products and services, focused primarily on the critical
markets of healthcare, pharmaceutical and research and medical
devices. Our mission is to help our Customers create a healthier
and safer world by providing innovative healthcare and life science
product and service solutions around the globe. We have 12,000
employees worldwide, with over 3,000 in Customer-facing sales and
service roles. Founded as Innovative Medical Technologies in Ohio
in 1985, the company was renamed STERIS in 1987. Many of the
businesses that have been acquired and integrated into STERIS have
much longer operating histories, notably the American Sterilizer
Company founded in 1894. The STERIS Vision is inspired by our
Customers' efforts to create a healthier and safer world, and
guided by our legacy of leadership and innovation; we strive to be
a Great Company. To STERIS, this means we will make a difference by
providing world-class product and service solutions for our
Customers, safe and rewarding work for our People, and superior
returns for our Shareholders. Position Summary:As the Online
Marketing Manager, you will be responsible for the regular
engagement of Customers through online channels, with a focus on
conversion-driven marketing including, but not limited to, Search
Engine Optimization (SEO), Search Engine Marketing (SEM) email
marketing and social media marketing. This role sets the strategy
and plan for marketing initiatives online, ensuring targeted
acquisition, engagement and conversion of Customers, and regular
improvement of key performance metrics. You will work closely with
website designers and developers, along with other online marketers
and downstream marketing roles within the Healthcare organization
to ensure effective development and implementation of initiatives
and the delivery of an exceptional online Customer experience. What
You Will Do:Online Marketing - 45% * Own the online marketing
strategy, planning and execution of business objectives in support
of the Healthcare business strategy* Manage site content, including
category pages, product detail pages, marketing spots and long-form
articles* Manage the strategy, execution, vendor relationships and
budget for the search engine marketing program, including both
organic search and paid search acquisition channels* Regularly
report metrics and recommendations to business partners and product
marketing teamsOnline Optimization and User Experience - 25% *
Champion the online Customer experience - responsible for data
collection and analysis from quantitative and qualitative inputs,
using data inputs to prioritize optimization recommendations to
influence user experience and conversion metrics* Manage the
strategy and execution of all conversion optimization projects
utilizing voice of Customer feedback, behavioral data and best
practices to scope elements of optimization tests, determines
appropriate testing methodology, managing the design and
development of variable creatives, obtaining stakeholder signoff
and reporting on testing outcomes* Benchmark performance metrics
and manage dashboards using multiple analytics platforms and inputs
to monitor and report on User Behavior, Customer Experience and
related key performance indicators such as goal conversionsEmail
Marketing and Social Media Strategy and Execution - 20% *
Responsible for end-to-end email campaign and social campaign
program management (including strategy, creative, deployment and
tracking)* Utilize segmentation and list management to ensure email
messaging is delivered to the appropriate audience, maximizing
relevancy and value* Establish best practices for email marketing
and social marketing through effective A/B testing, metrics
analysis, design and content testing, etc.* Track performance of
email and social campaigns and make recommendations for future
improvementsContinuous Improvement - 10% * Support the continuous
improvement initiatives within the function, including standard
work and the root-cause-countermeasure process in support of key
performance indicators (KPIs)* Work within the department's Lean
tracking tools and provides data as needed for monthly
documentation of performance against agreed-upon KPIsParticipate in
Kaizen events when appropriate and supports the action plans that
result from those events What You Need to be Successful:*
Bachelor's Degree in Marketing, Advertising, Communications (or
related field) and 5+ years of related experience* 3+ years of
experience in an online marketing role* 3+ years of SEO experience*
Proficient understanding of Google Ads including campaign
development, implementation and analysis, Google Analytics, Google
Webmaster Tools, Display Advertising* Experience with Sitecore CMS
a plus* 5+ years of experience in email marketing campaign strategy
development, measurement and execution* Proficient in various email
marketing systems* Experience in triggered lead nurturing,
educational and event-based email campaigns* Experience in managing
vendor relationships* Experience in copywriting, positioning,
targeting, email list management, data segmentation, and CRM
familiarity* Traditional marketing experience beneficial* Familiar
with roles, responsibilities and call points within the hospital
setting a plus#LI-KW1 * Bachelor's Degree in Marketing,
Advertising, Communications (or related field) and 5+ years of
related experience* 3+ years of experience in an online marketing
role* 3+ years of SEO experience* Proficient understanding of
Google Ads including campaign development, implementation and
analysis, Google Analytics, Google Webmaster Tools, Display
Advertising* Experience with Sitecore CMS a plus* 5+ years of
experience in email marketing campaign strategy development,
measurement and execution* Proficient in various email marketing
systems* Experience in triggered lead nurturing, educational and
event-based email campaigns* Experience in managing vendor
relationships* Experience in copywriting, positioning, targeting,
email list management, data segmentation, and CRM familiarity*
Traditional marketing experience beneficial* Familiar with roles,
responsibilities and call points within the hospital setting a
plus
Keywords: STERIS, Mentor , Online Marketing Manager, Executive , Mentor, Ohio
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Executive JobsOperations Manager Description: Position Specific Requirements PSR : Set performance standards and monitor performance Step up into an operations management position Ensuring high standards of customer service throughout all depot (more...) Company: AURIA SOLUTIONS Location: Saint Clair Posted on: 01/19/2021 Care Manager Description: Join VillageMD as a Social Work Care Manager in Detroit, Michigan Join the frontlines of today's healthcare transformation Why VillageMD At VillageMD, we're looking for a Social Work Care Manager to (more...) Company: VillageMD Location: Detroit Posted on: 01/19/2021 FCA Infotainment Account Manager Description: FCA Infotainment Account ManagerNorthville, MISummary:Our client is a growing company that creates high-quality in-car systems for major OEMs around the world who is looking to add an experienced and (more...) Company: Hire Road Location: Northville Posted on: 01/19/2021 Director, Software Engineering Description: Job DescriptionPreferred Qualifications 5 years of experience in programming in Cocoa, Objective C, C , HTML, .NET, PHP, Java or Progress 5 years of experience in software testing and design 5 years (more...) Company: Quicken Loans Location: Detroit Posted on: 01/19/2021 deli/bakery manager assistant(full time) Description: Starting wage up to: 17.50/hrCalling all Foodies Don't romaine calm, Busch's is HIRING Do you love food, fun and people Are you looking for growth, development and excellent wages We could make the (more...) Company: Buschs Market Location: West Bloomfield Posted on: 01/19/2021 Cyber Security Manager Description: CYBERSECURITY DELIVERY MANAGER RGP is a global consulting firm helping some of the most recognized companies in the world work differently. Our success comes from a shared belief in rolling up our sleeves (more...) Company: RGP Location: Grosse Pointe Posted on: 01/19/2021 Sr. Manager Global Trade Compliance Description: We are AAM. We have the POWER to move the world.At AAM, we're looking for associates who push boundaries and drive solutions for the future. Innovators. Thinkers. Dreamers. Doers. No matter the role or (more...) Company: American Axle and Manufacturing Location: Detroit Posted on: 01/19/2021 Regional HR Manager Description: Bay State Community ServicesDescription: 1,000 SIGN ON BONUS PRINCIPLE RESPONSIBILITIES Assists Program Director in developing and revising program policies and procedures Ensures that clinical records (more...) Company: Advance Auto Parts Location: Detroit Posted on: 01/19/2021 Account Manager - Battery Description: Job Classification: Full-Time Regular endevis, a leading provider of recruitment solutions across North America, is committed to your success. We work with the best organizations in the world and have (more...) Company: endevis Location: Auburn Hills Posted on: 01/19/2021 Program Manager Description: Job description: Understanding of Project Management Professional activities, adherence to the Project Management Office Development Process Experience with FCA a plus Production/Manufacturing experience (more...) Company: Manpower Engineering Location: Auburn Hills Posted on: 01/19/2021 |