Marketing and Communication Coordinator

Company: Halma plc
Location: Mentor
Posted on: May 14, 2022

Job Description:

At Volk, our purpose is to eradicate preventable blindness through accessible imaging of the eye. For the last 50 years, we have been equipping eye care professionals with the optical solutions they need to deliver accurate diagnosis and administer treatment with absolute confidence and clarity. As we move towards our purpose of eradicating preventable blindness, we are focusing on providing innovative and accessible solutions earlier in the eye care paradigm, by developing solutions for early screening of eye disease. This includes advanced portable imaging devices and solutions to enable teleophthalmology at a global level, allowing us to take eye care out of the specialty clinics into the masses . As a result, we aim to provide solutions across the spectrum of screening, diagnosis and treatment.
We are a global company, serving eye care professionals across the world. Headquartered near Cleveland, OH, we are the world's leading brand in ophthalmic diagnostic and surgical lenses with a global sales team and distributors across the world.
Volk Optical is a subsidiary of Halma, a London based FTSE100 company with the purpose of building a safer, cleaner, healthierfuture for everyone, every day.
What you can Expect from the Role
We are looking for a creative, detail oriented, driven, and ambitious Marketing and Communications Coordinator. This role is a key member of the marketing team with a focus on planning, outlining, designing, and managing digital and printed marketing communication as well as planning and leading global tradeshows and events to effectively inform and promote Volk products to our customers. This includes the design and execution of digital and print marketing content; building and maintaining the Volk web, social media, and digital marketing footprint; project and marketing vendor management; tradeshow/event management. The ideal candidate will have a strong design sense, ability to understand and be custodian of business and product brand identity . This role will have a strong creative output and manage projects to completion.

Key responsibilities:

--- Plan, design, create marketing content and collateral in collaboration with product managers, rest of the marketing team, and external creative agencies aligned with Volk's marketing roadmap.
--- Design and oversee of tradeshows, exhibitions, school events, and any additional event Volk participates in that calendar year. Develop the theme, look, and feel of trade show and exhibition booths and work with vendors and outside agencies for design support and creation of booth components and materials. Work with product managers and internal stakeholders to oversee the successful execution of tradeshows.
--- Execute digital demand generation activities and marketing campaigns aligned with product managers' roadmap and ensure collection and transfer of campaign data to the sales team.
--- Build and maintain Volk's web and social media profiles and presence. Monitor and report on all digital footprint analytics with insights and recommendations to improve the effectiveness of Volk's digital presence collaborating with product managers.
--- Organize and manage global webinar activities with key KOLs from scheduling, preparation, to successful broadcasti ng.

--- Identify and oversee the work of 3rd party vendors responsible for the creation of content and materials to ensure that deliverables are completed on-time, within budget, on specification and high quality.
--- Execute tasks and manage projects as assigned to support the internal and external marketing and communications efforts of Volk.

Educational/Experience Requirements:
--- A bachelor's degree in marketing, visual communications, graphics design or other related field of study
--- Exceptional project management skills
--- Exceptional verbal and written communicationsskills
--- A minimum of 3 years' experience in marketing with a heavy emphasis on graphics design, content development and digital marketing
--- UX and UI design and rapid prototyping experience via Adobe XD, Figma or similar
--- Expert in Adobe Photoshop, Illustrator, and lnDesign
--- Exceptional attention to detail
--- Demonstrated experience in graphics design, branding and development of marketing collateral
--- Demonstrated experience in video storyboarding and explaining the product story to internal stakeholders and external creative agencies in simple and straightforward manner.
--- Demonstrated ability to work in a fast-paced, high-volume environment and ability to multi-task and make decisions with minimal direction

Required Competencies:
--- Passion for technology, and customer satisfaction.
--- Experience of operating in a small but dynamic and fast-moving business environment and enjoys operating with a sense of urgency
--- Agile, critical thinker and fast learner
--- Be willing and able to operate in a lean environment and be creative and prudent in optimizing spend (as a small company, we do not have the sales/marketingbudgets seen at large corporations)
--- Highly collaborative team player with the ability to engage quickly, influence and gain followership
--- Active and effective change agent; thrives ind riving change while ensuring flawless execution and delivery
--- Exceptional attention to detail
--- High expectations for selfand others regarding delivery and performance
--- Comfortable challenging the status quo and driving change
--- A solutions provider (versus a solely a problem identifier)
--- Willing to zoom out and operate at the big picture level, but equally be willing and able to work as an individual contributor and do what is needed to get the job done and deliver results.

Volk Optical is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status

Keywords: Halma plc, Mentor , Marketing and Communication Coordinator, Advertising , Mentor, Ohio