Marketing and Communication Coordinator
Company: Halma plc
Location: Mentor
Posted on: May 6, 2022
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Job Description:
At Volk, our purpose is to eradicate preventable blindness
through accessible imaging of the eye. For the last 50 years, we
have been equipping eye care professionals with the optical
solutions they need to deliver accurate diagnosis and administer
treatment with absolute confidence and clarity. As we move towards
our purpose of eradicating preventable blindness, we are focusing
on providing innovative and accessible solutions earlier in the eye
care paradigm, by developing solutions for early screening of eye
disease. This includes advanced portable imaging devices and
solutions to enable teleophthalmology at a global level, allowing
us to take eye care out of the specialty clinics into the masses .
As a result, we aim to provide solutions across the spectrum of
screening, diagnosis and treatment. We are a global company,
serving eye care professionals across the world. Headquartered near
Cleveland, OH, we are the worlds leading brand in ophthalmic
diagnostic and surgical lenses with a global sales team and
distributors across the world.Volk Optical is a subsidiary of
Halma, a London based FTSE100 company with the purpose of building
a safer, cleaner, healthierfuture for everyone, every day.What you
can Expect from the Role We are looking for a creative, detail
oriented, driven, and ambitious Marketing and Communications
Coordinator. This role is a key member of the marketing team with a
focus on planning, outlining, designing, and managing digital and
printed marketing communication as well as planning and leading
global tradeshows and events to effectively inform and promote Volk
products to our customers. This includes the design and execution
of digital and print marketing content; building and maintaining
the Volk web, social media, and digital marketing footprint;
project and marketing vendor management; tradeshow/event
management. The ideal candidate will have a strong design sense,
ability to understand and be custodian of business and product
brand identity . This role will have a strong creative output and
manage projects to completion.Key responsibilities:--- Plan,
design, create marketing content and collateral in collaboration
with product managers, rest of the marketing team, and external
creative agencies aligned with Volks marketing roadmap.--- Design
and oversee of tradeshows, exhibitions, school events, and any
additional event Volk participates in that calendar year. Develop
the theme, look, and feel of trade show and exhibition booths and
work with vendors and outside agencies for design support and
creation of booth components and materials. Work with product
managers and internal stakeholders to oversee the successful
execution of tradeshows.--- Execute digital demand generation
activities and marketing campaigns aligned with product managers
roadmap and ensure collection and transfer of campaign data to the
sales team.--- Build and maintain Volks web and social media
profiles and presence. Monitor and report on all digital footprint
analytics with insights and recommendations to improve the
effectiveness of Volks digital presence collaborating with product
managers.--- Organize and manage global webinar activities with key
KOLs from scheduling, preparation, to successful broadcasti ng.
--- Identify and oversee the work of 3rd party vendors responsible
for the creation of content and materials to ensure that
deliverables are completed on-time, within budget, on specification
and high quality.--- Execute tasks and manage projects as assigned
to support the internal and external marketing and communications
efforts of Volk.Educational/Experience Requirements:--- A bachelors
degree in marketing, visual communications, graphics design or
other related field of study--- Exceptional project management
skills--- Exceptional verbal and written communicationsskills--- A
minimum of 3 years experience in marketing with a heavy emphasis on
graphics design, content development and digital marketing--- UX
and UI design and rapid prototyping experience via Adobe XD, Figma
or similar--- Expert in Adobe Photoshop, Illustrator, and
lnDesign--- Exceptional attention to detail--- Demonstrated
experience in graphics design, branding and development of
marketing collateral--- Demonstrated experience in video
storyboarding and explaining the product story to internal
stakeholders and external creative agencies in simple and
straightforward manner.--- Demonstrated ability to work in a
fast-paced, high-volume environment and ability to multi-task and
make decisions with minimal directionRequired Competencies:---
Passion for technology, and customer satisfaction.--- Experience of
operating in a small but dynamic and fast-moving business
environment and enjoys operating with a sense of urgency--- Agile,
critical thinker and fast learner--- Be willing and able to operate
in a lean environment and be creative and prudent in optimizing
spend (as a small company, we do not have the
sales/marketingbudgets seen at large corporations)--- Highly
collaborative team player with the ability to engage quickly,
influence and gain followership--- Active and effective change
agent; thrives ind riving change while ensuring flawless execution
and delivery--- Exceptional attention to detail--- High
expectations for selfand others regarding delivery and
performance--- Comfortable challenging the status quo and driving
change--- A solutions provider (versus a solely a problem
identifier)--- Willing to zoom out and operate at the big picture
level, but equally be willing and able to work as an individual
contributor and do what is needed to get the job done and deliver
results.
Keywords: Halma plc, Mentor , Marketing and Communication Coordinator, Advertising , Mentor, Ohio
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